After testing a new loyalty program in six markets, Target has announced plans to invite shoppers nationwide into its inner circle. Beginning October 6, all Target shoppers will have the opportunity to save more money, earn rewards, and make a difference in their communities through the new Target Circle program.
Target Circle is a rewarding new way to shop at Target, and it’s free (and easy) to join!
Rick Gomez, Target’s executive vice president and chief marketing and digital officer, had this to say:
“Our guests are at the center of everything we do, and we’re always looking for new ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target more often. We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities.”
Joining the Target Circle program is so easy. In fact, if you already have a Target.com account, use the Cartwheel app, or have a Target RedCard, then there’s nothing more for you to do! You will automatically be enrolled in Target Circle.
Anyone else wishing to join can create a Target.com account, get approved for a RedCard, or share their phone number at checkout in any Target store, beginning October 6. After that, you’ll be able to enjoy all of the new program’s perks.
Target’s Cartwheel app is said to be getting an update and joining the Circle too. Starting October 6, the Cartwheel offers we’ve come to love will be found under a new name – “Target Circle offers.”
Also, Target RedCard is getting a makeover. Although it will continue to offer the same 5% savings as in the past, the new RedCard will be updated with fresh designs and new marketing.